For over a decade B2Cyber has worked with many cyber security firms. We’ve helped a number of established firms scale their growth, as well as taken a number of cyber security startups from pre-launch through IPO, departure, and/or acquisition. In a nutshell, we’ve worked on the entire procedure from start to finish. Please do not hesitate to contact us if you require knowledgeable, experienced, and professional assistance in organizing your cyber security marketing.
Every type of marketing requires messaging, but cyber security marketers have a unique set of challenges. With so many cyber security solutions and businesses to choose from, it’s easy to fall into the trap of bland marketing, making it difficult to create something unique and memorable.
Every effective cyber security marketing strategy should include pay-per-click (PPC). When done correctly, it allows you to gain deeper insights into your core demographic, allowing you to attract better people across all channels and produce more leads.
Inbound content is also important. Anything that communicates to your audience, including blogs, videos, ebooks, whitepapers, webinars, case analysis, social networks, and more. You need educational materials that is supported by statistics, case studies, and independent industry reviews in order to give actual value. A lot of cyber security literature is bland and uninformative, overpromises, and is just plain unpleasant.
Keep up with the latest industry events, news, and major advancements. Do your research on your target’s pain points and requirements. Use the proper terminology. This should be self-evident, yet far too many cyber security marketers continue to employ the incorrect terminology.